Tanti Affetti is a bakery. But it is also a restaurant, a market, a wine shop. The main challenge of this project was to clearly communicate what the company offers, without running the risk of confusing its audience.

As it is a space present in a strong commercial and residential area of ​​one of the main neighborhoods of the city, the variety of public would be intense. The project should convey warmth, approach and break objections. He should communicate without limiting. Transmit the message, without selecting.

The solution was a more friendly communication, with colors that convey comfort and security and a typography that brings you closer. As a complement, we balance phrases and images to clearly present the range of products and services that the public finds in the place.