After 20 years of experience in the accounting market, NewCont found itself ready to seek new audiences and expand its range of services. The purpose of the redesign was to demonstrate this new positioning to the market and bring a modern, agile and updated image of the company.

At the same time that the new proposal represented a rupture in the previous language, its typography was inspired by the traces of the old icon. It was through it that we brought concepts such as agility and modernity to the new visual identity.

We also added warmer and modern colors, turning the dialogue more active and stimulating.