Medpless is a healthcare company that offers its customers a discount card valid for consultations, exams and medications.

The goal of the project was to communicate the company’s purpose of improving the quality of life and health of low-income people.

As a nationwide business, it was important to foresee different scenarios and applications for the project that involved logo design, visual identity and collaterals.

Combining visual standards in the healthy area, with a light, modern and positive language, we delivered a project that is immediately recognized by the target audience, allowing a quick market expansion and applications that are fully connected to each other, reinforcing the brand’s presence and of Medpless as a market reference.