Ave team designed the new identity of the architect Fanny Lour. The biggest challenge was to the architect’s personality and combine it with the different styles of each client.

The logo has a unique approach, supported by an exclusive typography, specifically designed for the project, combing uppercase and lowercase, curves and lines, showing all the architect’s artistic personality and efficiency.

With modern and vibrant colors, we present a timeless, inviting and contemplative visual for the logo, which can be expressed in different tones depending on each project.

For the identity itself, we incorporated different elements from the universe of an architectural project, working with everything from organic references (leaves, stones, textures) to industrial elements.

With this approach, we could allow infinite applications, making the brand and its identity adaptable to each project style and each customer profile.