After 15 years of experience selling luxury decor pieces, Art Commerce understood that a rebranding was necessary to expand the public and sales.
Previously located in 3 large stores, the company opted to completely overhaul its point of sale, bringing the concept of a boutique and personalized service to just 1 store, while expanding its presence online.
In partnership with Ave Design, the company had its old logo redesigned, for a more exclusive typography that communicates more clearly the new moment of the company.
In addition, its visual identity and graphic pieces were also completely redesigned, bringing a clean and sophisticated approach, presenting the pieces available in contexts of luxury and desire.